Transmedia and Potter


‘Transmedia’, what is it? It is definitely not the same as the term ‘Multimedia’. ‘Multimedia’ is the distribution of a single narrative across multiple media channels (One3Productions, 2011), if anything, ‘Transmedia’ is the antithesis of ‘Multimedia’ being that ‘Transmedia’ refers to the distribution of multiple stories that contribute to a storyline across multiple channels (One3Productions, 2011). So how does the technology, Google Chrome, fit in? Simple. I say it every week and I’m not going to stop now, Chrome is a platform that users use to access online content, but, it is also a channel users can utilise to distribute transmedia narratives.

An example of transmedia includes the Harry Potter series. But how is it transmedia? It is transmedia because the story is expanded upon on multiple media platforms. The 7 books have had movie adaptions which are virtually the same as the books which you could argue are multimedia texts, this is true, but, the series has become transmedia by the addition of Pottermore. Pottermore is an online world where users become their own character in the world of Harry Potter where they craft their own story and gain access to original information by the author not available in the original books.

In addition to the stories written by J.K. Rowling, there are also un-commercialised transmedia narratives to consider in the form of original stories written by users who rip off other authors original characters and universes, Jenkins (Jenkins, 2007) uses FanFiction as an example to explain this and says that it is used by users “…as an unauthorized expansion of these media franchises into new directions which reflect the reader’s desire to “fill in the gaps”…”, meaning that people are unsatisfied with the original story and want more so they write their own original narratives to achieve this.

Google Chrome is a useful tool for distribution in the way that it gives the user access to content that is transmedia in nature and allows those to distribute transmedia narratives whether they be legal or illegal.

That’s all for this week.


Jenkins, H. 2007, Transmedia Storytelling 101, Confessions of an Aca-Fan: The Official Weblog of Henry Jenkins, weblog post, 22 March, viewed 23 April 2014,

One3Productions, 2011, Transmedia 101 by One 3 Productions, Online Video, 24 June, YouTube, viewed 23 April 2014,

NoMercy68, Harry Potter Quote, image, deviantArt, viewed 23 April 2014,


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