Remix, Distribution, the Web, and Chrome

Remix, Distribution, the Web, and Chrome

Where does Google Chrome fit within remix culture in regards to convergence using the web as a distribution point? First of all, Google Chrome is a web browser. Individuals come to the popular web browser first as users, their role however, shifts depending on their online activities. Users engaging in remix culture quickly become produsers and engage in produsage activities. For example, Bruns uses (Bruns 2010) the online creative commons website ccMixter as an example of distributed creativity, he talks about musicians creating music using samples of others songs to create something new, but not a product. He goes on further to say (Bruns 2010) that these songs are downloaded by other produsers and are either incorporated into one of their own songs or are added to by the produser and served as an updated version.

But how does Chrome fit in? It is because of convergence that allows Chrome to fit into this model. Jenkins describes (Jenkins 2004) convergence as being more than a technological shift but that it is a process; an ever-changing phenomenon that “…alters the relationship between technologies, industries, markets, genres and audiences.” Jenkins further elaborates (Jenkins 2004) that thanks to the broad range of media and devices that we have today, the lines between these technologies have become blurred. The lines have become blurred for Chrome as it has evolved from simply being a web browser into a tool — and platform — that allows users and produsers alike to access distributed content, and distribute produsage content via the web.

It is not just Chrome that has become essential for online remix culture and distribution, but all web browsers. They’re all a platform that produsers use to distribute remix content. I’m not saying that online distribution is the only way produsers can distribute their content, but that it has become a popular way to do so. I think that in the future we will see a lot more in terms of remix culture but that right now, it is growing in popularity and is becoming a part of our lives whether we are involved, or are consuming these temporary artefacts.


Jenkins, H 2004, The Cultural Logic of Media Convergence, SAGE Publications, Vol. 7 Issue 1 pp. 33-43

Bruns, A 2010, Distributed Creativity: Filesharing and Produsage, Sonvilla-Weiss, Stefan (Ed.) Mashup cultures. Springer, Wien, pp. 24-37.

Ruch, P 2013, Dj Turntable Scratching Music Hang Up Disco Rap, Image, Pixabay, viewed 6 May 2014,


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